Airocide by NASA
The Airocide Story begins in space. Planning for a manned mission to Mars, the question arose as to how to feed the crew when there’s no way to resupply them. The answer? Grow gardens in space.
Airocide is a NASA developed technology and the most technologically advanced air purifier on the market. They won an Edison award for it’s design, and their air purifiers are a perfect match for any modern home.
Airocide already had an incredible brand, but were struggling to turn that into success on Facebook. A high-ticket air purification device developed by NASA is not an easy sell to the average person. Their goal was to maximize sales and turn a negative ROAS into a positive ROAS. The client sells units from $299 – $2,499 a piece.
We started by auditing Airocide’s ad account, diving into the structure of their campaigns, creatives, copy and targeting. The structure and campaign types being used were the most glaring issues. While the front end KPIs like CTR (Click-Through Rate) and CPC (Cost Per Click) were good, the quality of that traffic was not.
After going through each of the 4 campaigns running, we approached them with a dozen recommendations and overviewed their implementation on a 60-minute paid consultation.
Airocide’s last month in control before Lucent helped. As you can see they were spending on average over $100 per-day and producing a ROAS of just 0.95x.
Simultaneously, their CPP (Cost Per Purchase) was $632.67 per unit.
In the 30-days following Airocide’s consultation with Lucent Leads, they spent $1,665.36 and generated $5,645.05 in new sales for a Return on Ad Spend of 3.39x.
Using our strategy, they accomplished this with roughly half of the prior month’s budget and more than tripled their return, turning their account around in less than 30 days.
Additionally, they were now getting purchases for almost 5x cheaper than before.
Lucent’s second month of helping we are only 1/3 of the way into the March. At this time, we have seen some pretty impressive jumps. This month they are spending about $100-120/day as we stated previously. We have generated $11,395.33 in 12 days with a 9.30X ROAS which is about 3 times as much as February. This all happening with a CPM that is more than double than the previous month. Also note the CPUP is now less than $100 and is sitting on average at $68.09 per purchase. This is almost 10x cheaper than January before they started with Lucent.
After Lucent (Month 2)
For the month of March, Airocide saw some truly incredible jumps in performance. Spending roughly $100-$120/day, they generated $11,395.33 in 12 days with a 9.30x ROAS. This was with a CPM that was more than double the previous month.
The cost per unique purchase was also lowered to less than $100 this month, and was sitting at an average of $68.09, a number that is almost 1000% cheaper than January, before they implemented our strategy.
“Their new strategies were able to take us from losing money to an over 8x ROAS.”